Cartier Retail Innovation Labs
Concept and implementation of in-house innovation satellites for a legendary maison, 2017-2018
Rendition — Cartier Labs are not open to the public.
After several innovation consulting projects with Cartier, we were invited to design a global retail lab network to bring innovation in-house—starting in Brooklyn, then expanding to Tokyo and Shanghai.
Our role included aligning internal teams, scouting talent and spaces, and developing the methods and tools to guide the labs’ practice. Cartier's lab team went on to develop spectacular concepts and devices like Aleph (a high-jewelry digital vitrine) or the maison's virtual try-on system using GAN technology, autonomously.
Read more about the lab and their projects on Wired or Vogue.
Wired — Cartier beams that diamond ring right to your fingerVogue — How technology is transforming fashion and beauty